ANNEX B: Park and Ride site improvement consultation summary

This annex is divided into two parts; the first describes the promotion of the consultation and the second gives an overview of the responses.

Part 1: Park and Ride Consultation: promotional evaluation

Summary:

The CYC comms team supported transport colleagues in launching and publicising the Park and Ride consultation both digitally and via printed materials. Press coverage came from the BBC, York Press and Yorkshire Post, with comms proactively reaching out to ensure not just launch comms but updates as the consultation progressed.

Media coverage: BBC, York Press and Yorkshire Post all covered the story at various points in the consultation and helped raise the profile of the online survey and our events.

Stakeholder comms:

· Tourism Advisory Board: this well attended stakeholder group had a presentation and circulated the consultation materials resulting in responses from the hospitality industry

· Make it York: Make it York shared the comms with their members to encourage businesses and hospitality trades to take part.

· Mumbler – York, Selby, Tad, Harrogate: comms were shared with this popular family news outlet who shared the consultation on their website and social media [LT has asked for examples]

· Libraries – A4 posters were sent to 15 across York, as well as seven of the nearest in North Yorkshire (Selby, Tadcaster, Sherburn etc).

CYC newsletters:

The story was featured in several of the CYC newsletters and also raised the profile of the in-person events. Dates included:

· 15 May – Resident Update – to 6,929 Recipients

· 22 May – Families Newsletter – to 5,759 Recipients

· 22 May – Staff newsletter – to 2,619 Recipients

Social Media:

· Total views across all platforms: 49,636

· Facebook – views - 31,597

· X – views – 7,580

· Instagram – 4,405

· LinkedIn – shared to 17,048 followers

· Next Door - Impressions (Reach): 6,054

Example posts below

Part 2: Headline analysis of responses

Responses were received from across the UK and different demographics. These included online responses from as far afield as North Devon and Norfolk, although as you can see from the map below, the vast majority were from York and the immediate surrounding area.

In total we heard from just under 1000 people across the online responses, social media, and particularly our in-person events, where we held eight events over five days, including weekends and week days, to allow us to chat with existing Park and Ride users.

The largest proportion of people who responded online were aged between 40 and 55. If we look at the gender of people responding online, 5.69% preferred not to say; 42.15% were from men, 51.90% percent from women and 0.24% from non-binary.

Looking at the key questions

81% of people responding online have used one of the Park and Ride sites in the last 12 months.

We asked, “Would our proposed improvements encourage you to use the Park & Ride more?” and answers were given by site: note the percentages reported here do not include those who did not answer this specific question.

· Askham Bar: answered yes or maybe: 60.45%

· Poppleton Bar: answered yes or maybe: 39.57%

· Monks Cross: answered yes or maybe: 41.45%

· Rawcliffe Bar: answered yes or maybe: 50.3%

· Grimston Bar: answered yes or maybe: 37.18%

Overnight parking

We were interested to know why and how often people might use the overnight parking, and so for the two sites where this is proposed we asked, “Would you (or your visitors) use the overnight parking areas at Askham Bar (service 3), and how often?”

· Askham Bar - most popular answer was to use for leisure and tourism, less often than once a month (36.78% of respondees)

· Rawcliffe Bar – the most popular answer was the same, to use it for leisure and tourism, less often than once a month (25.61%)

Quotes from this section:

We also gave respondents the opportunity to tell us if we had missed anything from the proposals; many said they wanted to see longer opening hours (which was not part of the consultation but which has happened since). Others called for more secure cycle parking; pedestrian routes along existing desire lines and more: